Instagram bio
Plain name on line one. Aesthetic fonts on line two. Watch the 150-character cap — fullwidth looks bigger than it counts. Locations and niche keywords stay in regular letters so search can match them. Close-friends stories still show the bio. If your aesthetic fonts wrap into three ragged lines, shorten before you add emoji. If the first line is fullwidth and the second is a hashtag, the hashtag must stay A–Z or it will not open. That constraint is why keywords sit in regular letters on this page’s advice.